05 Feb Myfoody, GDO and consumers against food waste

Myfoody, the App inspired by a circular economy model that has saved 800,000 expiring products in the last year, promotes a series of educational activities on its social networks and by overseeing some key stores in Milan “offline”, in the name of spreading a more sustainable food culture.  

All-Italian “smart” solution, Myfoody was the first to put consumers and large-scale brands in contact, teaching us all how to combat waste by shopping in a convenient way (up to 50% savings on the purchase of products to be saved) and improving our daily habits.

Myfoody is the only reality that has managed to involve the brands of the large organized food distribution such as LIDL Italia and Coop. The startup, awarded by Federdistribuzione as the best Italian solution for the fight against food waste, has created a circular economy system that connects the two main agents of the food chain in the city.

On the one hand, the large-scale retail outlets with products from all over the world, on the other, consumers who go shopping every day.   Inspired by the philosophy of “zero waste”, the Myfoody App (free downloadable for iOS and Android) allows consumers to know which foods, now close to the expiry date and therefore destined to be thrown away, will be offered for sale by the supermarket at a price strongly lowered. Starting from the user’s known position (proximity marketing), the App sends him notifications regarding the points of sale closest to him or already visited in the past.  

With a current network of about one hundred partner points of sale in Piedmont, Lazio, Lombardy and Emilia-Romagna, and partnerships with the big names of the large-scale retail trade such as LIDL Italia and Coop, Myfoody aims to achieve the most important green food tech community by 2020 in Italy involving around 1000 stores in all major cities.