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Research Analysis: quarterly observational survey in 5 top level supermakets

Janu. 2019 main findings – New trend is organic and free from. Cut down on all things sugary, fatty and generally unhealthy. And, for allergies, gluten free, lactose free. Most of supermarket in town has a dedicated corner with healthy and organic food, from cooked to pasta to jam to honey.  Olive oil? Yes, please but better if EVOO, Extra virgin olive oil and organic. To make an healthy choice on the label of olive oil is a must to keep in evidence the Italian origin and the characteristics of the oil. Lemon and orange marmalades  are becoming popular. More than in the past years now you can find on the supermarket shelves a good choice of citrus fruits jams. Most of them coming from Italy, of course, especially south of Italy (Campania, Calabria and Sicily), the “king” of oranges, lemons and mandarins.  Coffee is no longer an exclusive privilege of expat. Different kinds of blend are now available. Arabica tends to have a sweeter, softer taste, with tones of sugar, fruit, and berries. Robusta, however, has a stronger, harsher taste, with a grain-like overtone and nutty aftertaste. Most of the blends (already grinded) are a mix: 70/80% Arabian and 20/30% robusta.  Gragnano pasta  (in the south of Italy, Campania region) is a top quality of pasta made in Italy but is not easy to find it. To make the right choice read with attention the package is a must. This high quality of pasta is made from durum wheat semolina, and a mountain spring water, which is produced by its many ancient pasta factories.


Smart Iting Emotional Tasting Box with City Marker

Getting closer to the Producer, understand territories, appreciate the uniqueness of the ingredients, from ground to plate

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